PHX All Star Week 2027

Be Part of Something Historic

Join the biggest week in basketball — February 17–22, 2027 in Phoenix, AZ. Whether you're a sponsor, vendor, content creator, promoter, or celebrity — Phoenix is calling.

Sponsors & Partners

Align your brand with the NBA's premier event. Reach millions of fans and media worldwide.

Vendors & Businesses

Set up shop during All Star Week. Food, merchandise, experiences — bring your business to the biggest crowd in Phoenix.

Content Creators

Exclusive access, press credentials, and partnership opportunities for creators covering All Star Week.

Promoters & Event Hosts

Host official or affiliated events during All Star Week. Tap into the energy of 100,000+ visitors.

Celebrities & Talent

Appearances, activations, and exclusive events. Be seen at the most talked-about week in sports.

Hospitality & Concierge

VIP packages, hotel partnerships, premium experiences, and white-glove concierge services for All Star Week guests.

Venue Procurement

Own or manage a venue in Phoenix? We're looking for spaces for official and affiliated All Star Week events.

Community Partners

Nonprofits, community organizations, and local groups — help us make All Star Week meaningful for the people of Phoenix.

Get Involved

Register Your Interest

Tell us who you are and how you want to be involved. Our team will be in touch.